The Covid-19 has completely changed our lives. From putting many businesses on hold to entirely changing consumer behavior, the pandemic has affected every aspect of our lives.
Some notable changes can now be seen in consumers’ preferences and demands, especially when it comes to entertainment. The entertainment industry was already going through a drastic change with the introduction of streaming services and original content by these services. People had started ditching cable TV and adopting streaming services since they are more affordable offer a ton of entertainment options.
However, with the onset of the pandemic, the entertainment industry saw some completely different trends that the industry was not expecting at all. Let’s explore some.
Back to Basic with Cable TV
In the United States, the coronavirus spread has caused great disasters. From holding back progress in the economy to restricting millions of people in their homes, the pandemic has changed the fate of the US.
While the American culture saw great changes to curb the spread of the virus, the biggest change was seen in entertainment consumption.
Amidst the coronavirus spread, millions of Americans that were staying in their home to practice social distancing and to continue with their lives turned to their televisions sets.
Television sets in the United States were back to performing their duties as a high number of Americans depended upon them as a source of information, news, and even entertainment.
Just before the coronavirus spread in the United States, Americans were more than willing to cut their cords to unsubscribe from cable TV services. People started believing that they no longer need their cable TV service as whatever they wanted to see could be streamed online.
However, the pandemic managed to show Americans the reality of what source should they depend upon for entertainment consumption.
As millions of people stayed home, they realized that streaming services are not capable of providing a complete package and hence they need a cable TV service. While streaming services do have a lot of options when it comes to content, it does not fulfill the purpose when it comes to catching up on sports or news.
In such unprecedented times, the cable TV services in the United States also came forward to keep people engaged with entertainment at home. They started going the extra mile to make sure that people could afford these services at affordable rates. Services like Spectrum cable TV with its Spectrum Select TV provides customers with an affordable source for entertainment and information, throughout the year. Even in the Pandemic, it maintained its credibility with its affordable and reliable cable TV service.
Need for more Digital Content
The shift in consumer behaviors had a profound impact on the digital ecosystem. Brands that had a different take on consumer behaviors and used hardcore advertisements to reach out to customers had to broaden their perspective after the coronavirus outbreak.
Since people are now consuming more digital content than ever, their shopping habits have also changed completely. People are now depending upon digital validation to shop for products online. Consequently, brands need to come up with new tactics and strategies. Instead of focusing more on just advertising their products, brands need to entertain people and provide value.
In the pre-coronavirus days, Netflix was ruling the internet streaming service industry. However, the fate of Netflix changed after the virus spread.
With millions of people in their homes, smart devices in their hands, and lots of free time, the pandemic proved to be great for Netflix.
A few months ago, Netflix announced that the service noticed an increase in the number of new subscribers and apparently added 10 million new subscribers in the second quarter of the year.
The change in consumer behavior has put pressure on content creators of digital platforms, internet streaming service providers, and the cable TV industry to meet the high demand for entertainment.